How to Take Memorable Pictures (Real Examples)03 Jan
Ken and Natalie Cavanaugh founded Cavanaugh Photography in 2002. Ken was a photographer for about 15 years while Kate emerged into sales for a computer consulting company. However, their efforts were going nowhere, so they decided to start their own business. It was hard in the beginning, because ken had no portfolio to show to prospect clients, because most of his work was done on behalf of other studios.
Natalie was the manager of the company, while Ken was trying to promote the new business. Therefore, they invested in top digital equipment to offer high quality pictures. Cavanaugh Photography has its own website, where clients can make online orders, and this is a wise card to outshine the competitors.
Their marketing strategy was rather simple but very effective: they advertised their business in the Yellow Pages, online and with the good old word of mouth. Cavanaugh Photography is a good example of a well-thought home business. Its founders used simple strategies and smart investments to build a business from scratch; with hard work and perseverance, Ken and Natalie… Read More
