How to Run a Poultry Business (Real Examples)06 Mar
Example 1
Organic products have found a place in the market. Customers have a strong preference to environmentally-friendly goods. A former farmer, Cyd Szymanski founded Nest Fresh Eggs that produces and distributes organic eggs.
Cyd was introduced to an idea to produce cage-free eggs. She liked the concept and launched her new business. It was a struggle to garner interest in her product. She approached dairy managers at supermarkets to stock her product, assuring them with a return policy for bad or broken eggs. It was a major success. The organic eggs were always in demand.
Cyd’s ingenious idea had taken away the pain from chickens and farmers. She has outsourced production and helped farmers in return. Her success story has set an example to all entrepreneurs who wish to go green and maintain a harmony between earth and its people.
