How to Run a Direct Mail Catalogue Business (Real Examples)06 Mar
Example 1
Lillian Vernon successful direct mail catalogue business was started from her kitchen table and she continues to employ latest trends of the modern world to promote her online retail business that specialises in gift, house wares, gardening, seasonal and children’s products.
She started her mail order business in her apartment with money she received as wedding gift. She bought a supply of purses and belts and placed an advertisement in a local magazine personalisation of her customers’ initials free of charge. The response to her advert was overwhelming, generating $32,000 worth of orders. With more unique services her business soared. Her business now has eight different mail order catalogues and fourteen Lillian Vernon Outlet Stores.
Her online store is also going full steam. The redesigned e-commerce site provides users with greater functionality, ease of use, and sophisticated merchandising capabilities. She has plans to exploit the world wide web and introduce unique marketing initiatives.
