How to Start a Jewellery Business (Real Examples)06 Mar
Example 1
Here’s a sparkling business idea from Skip Robbins and Steve Robbins who started their Robbins Bros. Jewellery business specialising in diamond engagement rings. They decided to re-brand their family business and re-write conventional rules.
They opened a store outside the traditional mall, in a converted bank building and employed friendly sales representatives and installed computers with information on choosing diamonds with more than 3,000 ring combinations to choose from. They also introduced a communal area in the store that offered cold drinks, coffee and a television set to provide entertainment.
Skip and Steve have been featured in the local radio, thus helping in providing free publicity to the business. They have plans to expand the business and introduced more features like wedding planners and alerts for couples regarding engagement offers.
