How to Run a Botox Business (Real Examples)06 Mar
Example 1
Dr. Susan Riegg is a pathologist who has achieved success as a Botox practitioner. She plans to expand her business by buying into the Any Lab Test Now franchise that provides consumers with confidential tests for paternity and sexually transmitted diseases.
Susan mainly depends on coupons and word-of-mouth marketing to spread awareness about her services. She recently ran a Botox treatment for excessive underarm sweating quite successfully.
Susan also rents a clinic that offers laser skin care. She had to carefully consider the work environment, commuting distance and rental expenses before launching the centre.
She intends to start a website and add video of her procedures, before and after photos and consumer testimonials. She is so busy that she spends less time with her family and friends. After feeling the pressures of long working hours, she is committed to strike a work-life balance in the coming months.
