How to Start a Copywriting Service (Real Examples)06 Mar
Example 1
Copywriting is currently a big market on cyberspace. As we know, all websites need content – e-commerce sites depend on product descriptions and online publications need articles and news stories. There is no shortage for quality content.
Freelance copywriter Eileen Coale identified the growth of online copywriting and started her business – Coale Communications that focuses on copywriting projects on Internet marketing. Eileen is successful in her trade as she understands basic marketing concepts and techniques. She targets the right kinds of clients that pa her on time.
She relies on networking, referrals from existing clients and word of mouth to increase the number of new clients. She firmly believes in developing relationships with advertising agencies and web design firms, who refer or subcontract work to her. She is a member of Chambers of Commerce and other business organisations and attends their meetings regularly in order to meet prospective clients.
Eileen currently focuses on writing traditional print marketing materials such as brochures, direct mail, advertorials, and press releases.
