How to Start a Clothing Business (Real Examples)06 Mar
Example 1
Douglas Canning and John Alves
DirtBag Clothing is the brainchild of a two young entrepreneurs in San Francisco – Douglas Canning and partner John Alves. They specialise in street wear and skateboarding apparel market. They aspire to create clothing that is fresh, innovative, authentic and different to leave a lasting impression in the minds of their consumers.
Initially, they worked with a lot of designers to create clothing designs that were new to the market and manufacturers to bring those designs to life. It took them a good five years to create a strong brand for their clothing merchandise.
With no business education or experience to run a business, Douglas used his sales experience in the mountain bike industry to create a branded product. They started selling Dirtbag Clothing on the Internet that offered them fantastic advantages over other sales and distribution media. With a low cost they made a big splash. The beautifully designed website has gone through more than five re-designs and additional features like shopping carts etc have been introduced. As a small company they… Read More
