How to Start a Candle Business (Real Examples)06 Mar
Example 1
David and Wendi Kast turned their hobby into a flourishing business. What started off as a relaxing activity of making candles soon started reaping financial benefits. Initially it was their friends who pegged them to launch the candle business, Contemporary Candles that offers a variety of candle products from holiday and seasonal candles to scented crystal wax melts.
Wendi’s interest in hobbies inspired her to learn new techniques in candle making, playing with different wax and additives and coming up with new ideas for candles and fragrance combinations. Wendi sourced a reliable wax supplier to supply regular materials at a competitive price. They used their personal funds to kick- start their home-based venture.
It was a challenge to find customers. They came up with unique ideas and promotional offers to entice new clients, and it worked. They even launched a website and used it as their main sales tool. One unique feature they introduced was online candle parties that became popular. It works in this way – a host sends email invitations to friends and… Read More
