How to Run an Antique Store (Real Examples)19 Feb
Example 1
Running a retail business is a challenge in itself. Martin and Andrea have been operating their antique store quite successfully and working in partnership by utilising their skills and expertise to achieve great results. Martin, an avid traveller and an antiques enthusiast pushes sales of the product while Andrea, an arts graduate, is in charge of administration and marketing. Together they work as a team and pool in their talents to promote the business.
With experience in antiques, Martin sources antiques from experienced vendors, but selling them hasn’t been an easy journey.
Martin has often employed creative ideas to spread word about his antique store. Initially, he worked with the community and organised street parties to raise awareness of the business. He often sends press releases to local magazines and newspapers to increase publicity. His effort to promote the business on television was successful in generating new leads. He intends to go online and sell antiques on his website or promote them on retail e-commerce sites such as EBay.
