How to increase Adsense revenues

Adsense is a great tool for webmasters because it can help them pay for their hosting, domain and sometimes even be left with a bit to spare. However, there are some who are making enough not to worry about having to work or even contemplating leaving their day jobs to devote more time to creating content and optimising their sites for search engines and of course, for Adsense (you are advised to keep your day job because nothing in this world is certain!). What sets the big earners from the not so big earners is the ability to create the right content and lots of it and most importantly the ability to generate traffic in substantial amount.

Here are a few tips that could see you join the big earners. Not all will apply to you and it certainly does not mean you have to follow each one to get in the big league:

Content

Content is king! Create original content and lots of it. Content that is updated on a regular basis will entice people to come back and search engines also use this in their ranking algorithms (in deciding search results). You have a better chance of ranking high if your site is updated on a regular basis rather than one that remains static.

You need a lot of traffic to your site. If you do not generate a lot of page views then there won't be anyone to click on the ads. There are numerous ways of generating traffic. You should have a strategy that allows your site to constantly generate traffic from different angles i.e. search engine, link building (proper relevant links and not spam), submitting articles that are placed with directories and ezines and perhaps, even, advertising through Adwords and other pay per click advertising programmes. But if you have a good enough site then free methods are enough to get the traffic you need. Other than building the site, search engine optimisation should become second nature.

Clear content on pages

You need to have ads that match the content very closely. If you have a page on packaged tour holidays for example, but Google delivers ads on pet food then your chances of getting clickthroughs are very unlikely. If however, you have ads for holiday tours on that page then the chances of clickthroughs will increase drastically.
To increase your chances of having ads that match the content of the page plese ensure you have keywords in very strategic places. The keywords or phrase should be in the title and also mentioned in the opening paragraph and should be repeated sparingly in the lower paragraphs so there is no mistaking what the article is about.

Ad placement

Placement of ads themselves is crucially important. It has been very common for sites to display them in the "traditional" spots - on the sidebar or at the very top. Text ads, in fact, do not work very well when placed at the top because users tend to go straight into reading the article and are often ignore when placed on the sides. With content sites it is better to place ads at the bottom of the article where users are offered relevant ads to the theme of the article when they have finished reading it, hence the increased chance of a clickthrough.

Ads embedded with the text (having the ads where the text is) also do very well whether they stand out using a border colour that contrasts with the colour of the written text or embedded in by matching the border colour of the ads with the background colour of where the text is.