Website/Web Marketing

How to create an effective website

To make a website effective we have to design and work properly on individual Page Designs, Content design, Linking, Usability Testing and also choose a better host Provider.

Following points work together to develop an effective web site:

Content Linking: If you have lots of links, then consider creating pages that list each group of links instead. Once navigation is taken care of, it's time to focus on content.

Tips for web site content

.  Make your text easy to read.

.  Use short sentences.

.  Break up your text into paragraphs.

.  Use bullets and lists to make your point.

.  Create textual variation with heading size and color .

.  Be consistent - consistency creates a professional image.

.  Never use fancy fonts except as 16 color Gifs as your masterpiece may not display correctly on every browser.

.  Don't use weird text color/background color combinations.

.  Stick to one color for each font type (e.g. Headings - blue, sub headings - teal, main text - black)

.  Don't be too adventurous with changing hyperlink colors.

.  Leave white space to create a 'clean' looking design.

.  Use cascading style sheets (CSS) if required

Keep images to a minimum and always save them for web. Try using simple 16 color GIF images as they're small and fast loading.

Analyzing web host for Web Site

When choosing a web host it is very important that you first consider what your needs are. After you evaluate your needs in terms of space and bandwidth you will be able to choose the correct host type.

Corporate web server solutions, personal web sites, and small business e-commerce sites require very different web hosting solutions. A corporation would definitely want a dedicated web server, that is managed 24 hours a day 7 days a week, by a staff of highly trained administrators On the other hand, someone who runs a casual, personal web site may find that a basic free web hosting service is more than enough for them.

Marketing Strategies

Set up a clear daily, weekly, monthly and yearly marketing plan for your web site and stick to it. It is the lifeblood of your business.

It's imperative to drive thousands of visitors to your web site and this can be accomplished by search engine optimization.

Search engine optimization

Here are the locations where you should include your most important keywords or keyword phrases:

1. Meta tags (invisible), title tag, description tag, Keyword tag, Alt tag

2. Page content (visible), weave your best keywords throughout the content of your pages.

3. Major search engines are: Google, Yahoo, AOL etc.

4. Email Marketing: Creating Newsletter for existing customers and send them product information.

Link strategies

1 . Write articles - You can include a link back to your web site in your signature.

2. Reciprocal linking - get links from other sites that compliment yours.

3 . Forums - offer your help to other forum participants then leave a link back to your site in your signature file.

Website Traffic

Here are some ways to generate immediate traffic to your web site:

1. Pay per click (PPC) search engines - if you wish to generate traffic to your web site immediately, set up a Goggle Adwords or Overture campaign.
http://payperclicksearchengines.com

2. Optimize your site for the search engines

3. Increase link popularity

4. Submit to the top search engine directories

http://www.searchrank.com/resources/art007.htm

http://www.searchrank.com/resources/art015.htm

5. Submit to specialty search engine directories